November 10
Avery Offers Advice For Online Artists to Become Popular

It’s not everyday a video that started out as a joke on YouTube catapults you to stardom, but for singer Avery that’s exactly what happened. The 16-year-old Arizona native sang Guns N’ Roses ‘Sweet Child O’ Mine’ to reenact a scene from ‘Step Brothers’ and suddenly found herself getting e-mails from a Florida studio executive who believed he had found the next teen pop sensation. (Video Below)

Online Stats
After 2 years, Avery now has 30 million views on YouTube, 84,000 likes on Facebook and 74,000 Twitter followers.

We caught up with Avery and her manager Aton Ben-Horn to find out just how the singer’s rise to fame began, and more importantly how other YouTube artists can make it big like her. Initially, Aton stumbled across her YouTube video and saw her raw vocal ability.

“You can always find people with big voices, but to find a pop artist is hard,” he said. “That was the one thing about her voice. It has this unique vibrato, and this very cool pop tone. It sounds very radio. When I watched her in the video, she had that ‘it’ factor,” says Aton.

But, Aton had to convince the then 14-year-old girl and her parents that a musical career and a record deal was indeed a real possibility. He e-mailed Avery’s family and stayed in contact with them for over a year. Her parents eventually gave in when Aton flew to Arizona to work with her. Soon, she was on a flight to Florida where the duo wrote “Love Me or Let Me Go” and shot the music video that now has over 5 million views on YouTube.

To get attention of major record labels, Aton connected Avery with artists and began to record YouTube videos with stars like Shontelle, Jordin Sparks, Iyaz and Cody Simpson. The plan worked. The same man who had signed Katy Perry offered Avery a record deal at Universal Records.

“I feel really lucky. It’s not everyday that someone gets signed,” Avery said. “To be signed to Universal is an honor, it’s definitely changed my life.”

Over the course of their blossoming careers, Avery & Aton believe that individuality, song selection, and a fan base are crucial to success.

1. Individuality is crucial to getting YouTube singers signed, explained Avery and Aton. “I think that what people should think about is making a cover original. Like a girl singing a guy song and making it completely original. That’s something that grabs my attention,” said Avery.

2. Song selection is significant in building a fan base. “The number one thing is to get a hit song. That, at the end of the day, is what everybody likes. That’s what builds and creates stars. It’s more important to have one hit song than to have 10 okay records,” said Aton. “The one thing that nobody can take away from you is your fans and that [a hit song] is the first step to doing that.”

3. Get support! Every star needs someone who believes in them. “Build a good team that is passionate about your project. It starts with one person that believes in you,” said Aton. Without his belief in Avery’s talent it’s hard to say where the talented singer would be today!

4. It’s all about the fans. “Build a fanbase! The fans are the most important aspect. They’re the ones spreading the word, attending shows, purchasing music, etc. Without them, nothing would be possible.”

5. Stay focused. “Make sure that while you’re pursuing your dreams, you stay in school and find other ways to survive. Like everything in life there are no guarantees,” said Aton. “The good news is we’re in a time where anyone can post their music online for the world to see, with no limits or boundaries! If you have a good product, people will react to it. And if you stay focused and persistent, you WILL succeed!”

Avery’s favorite YouTube artists include Christina Grimmie, Boyce Avenue,Tyler Ward, Karmin, Olivia Noelle, Alyssa Shouse, Kurt Schneider, Tayler Buono, Dave Days, Megan & Liz, Jonnie & Brookie, Skylar Dayne, Annie Kish, Jake Coko, Max Schneider, Emily Harder & Sam Tsui.

“I think it’d be cool to do a collab with someone like Nicki Minaj, she’s really talented,” said Avery.

Avery’s latest music video “Go Screw Yourself” sends a message to bullies. The song is “something everyone can relate to,” she says. ‘Go Screw Yourself GSY’ and ‘Love Me Or Let Me Go’ are available on iTunes. Visit her YouTube page to see the videos that have made this 16-year-old famous! Avery will release more new music before the end of the year, a full length album early next year and will be touring in the near future.

Source: Ryan Seacrest

November 1
Avery Glitter Magazine Scans & New Personal Photos

First of all, I’d like to congratulate Avery & the iPhone band for having their cover of “Stereo Hearts” reach 1 million views!

Secondly, I’ve added two new personal photos of Avery as well as scans from her feature in Glitter Magazine, thanks to Kiki.

Gallery Links:
Home > Miscellaneous > Personal Pictures > Just Avery
Home > Miscellaneous > Personal Pictures > Older
Home > Magazine Scans > Glitter Magazine (2011)

September 5
Live! Starring … You! Interviews Avery

A few months back Live! Starring … You! interviewed Avery after her performance at Darien Lake Theme Park. They just posted the video today. Check it out!

August 7
Artists Backstage Interviews Avery

Artists Backstage recently interviewed Avery backstage in Costa Mesa, CA Check it out below!

August 7
Rock Forever Magazine Interviews Avery

Avery was recently interviewed by Rock Forever Magazine backstage before her concert at Hard Rock Live in Orlando, FL.

She said we can expect lots of different sounding songs on her album – by that she means that each song is in the same genre of music, but the beats and lyrics aren’t even close to being similar.

July 20
Girls Who Rock Interview Avery

Universal Records artist Avery graciously took time out of her busy day to chat with GIRLS WHO ROCK about how she got into the music business, who are her musical inspirations, and what she is the first in her family to do.

For more stuff from them, be sure to follow them on Twitter and like their Facebook page.

June 10
Avery: Top 5 Essential Things to Do When You Turn 16

Turning 16 is a huge milestone, and if there’s one person who knows how major the birthday is, it’s ‘Love Me or Let Me Go’ singer Avery. The internet sensation became an artist to know from her widely-viewed YouTube videos, and signed to Universal Motown Records last year all before turning the big 1-6.

Avery just celebrated her 16th birthday, and is currently busy teaming up with super-producers and songwriters like Stargate, The Matrix, Dr. Luke & Company and more to create her debut album. The pop star has plenty to focus on this year, but she’s still a down-to-earth teenager who knows how to keep it real.

Here, Avery talks about what she’s into these days in her Top 5 Essential Things to Do When You Turn 16 list, complete with personal, hand-picked pics. Read what she has to say below and keep your eyes peeled for new music from the super bright star in the coming months.

1. Hit the road. It’s definitely time to start practicing how to drive. Once you have your license, you start feeling more independent and it’s a lot easier to start hanging out with friends. It’s definitely fun to have a car and go to the mall with your friends without relying on your parents. The freedom feels great.

2. Make money. Most kids start getting their first job when they turn 16 — you got to pay for that car and gas somehow! Once you start driving, you and your friends will want to go out more so you’ll need to save money to eat and go out. You can pay for yourself. Although that doesn’t sound fun, it actually is fun feeling independent, free and responsible.

3. Date up. A lot of teenagers start dating and meeting more people when they turn 16. It’s fun to go out, be young and have a good time with new people. And girls, guys also start to drive when they turn 16 so it’s easier for them to pick you up and take you on dates!

4. Be a healthier you. It’s good to start watching what you eat and start trying to be healthier. When you turn 16, you start to become more responsible and more mature so it’s good to realize that eating junk food all the time isn’t always the best idea. It feels great to work out, eat healthy food, and take care of your body. You can definitely still have your cookies and milk but just start being more aware of your health!

5. Focus on your future. Sixteen is a good age to start thinking about college and what you want to do when you grow up. It’s almost time to leave middle school! So it’s definitely a good time to start researching what things you enjoy the most!

Source: JSYK

March 25
A Sweet Beat’s Exclusive Interview With Avery

A Sweet Beat has had a music crush on Avery for quite some time now, and we were finally lucky enough to score an exclusive interview with the “Love Me or Let Me Go” singer. We found out everything from who inspires her musically to where she gets her fashion inspiration from. Check out what U.M.G.’s new artist had to say right here only on A Sweet Beat.

Being a musician is a full-time job. Are you staying in school? If so, what’s it like being in high school and pursuing your music at the same time?

“Juggling music and school isn’t as bad as I thought it would be. I wake up early everyday to do school for a few hours online, and then I go to the studio. It gets stressful at times but online school is pretty easy!”

What artists inspire your music?

“My musical inspirations definitely have to be Green Day, Katy Perry, Pink, Paramore, The Maine, and Nicki Minaj.”

Speaking of inspirations, Your original songs “Love Me or Let Me Go” and “Sick of Hating your Guts” seem to have a similar, so-over-that-guy theme. Are they written about someone in particular?

“There were inspired by past relationships I’ve had! It’s a lot easier to write lyrics from actual experiences.”

So we know your single’s out on iTunes; when can we expect a full album?

“I’ve been working in the studio a lot lately and it has all just been really exciting. Expecting a full album within the next few months!”

Ok, so moving on from music for a sec.- You’re originally from Phoenix. Did we hear correctly that you just moved to LA? How’s that transition been?

“Living in LA is totally different! I don’t really have too many friends here. It’s just the studio and working everyday but I wouldn’t give this up for anything. I do miss hanging out with all of my friends in Arizona but there is never a boring day in LA. I’m just so blessed to be experiencing all of this”

Since you’ve been signed, how have your friends and family responded to your fame?

“I still have a long journey ahead but so far everyone has been real supportive. I’m extremely grateful.”

So tell us about your family: do you have siblings? Pets?

“I have a younger brother who is 13, and he lives with my dad in Arizona. It was tough having to leave them to come out to LA but they are extremely supportive. I’m with my mom in LA, and having her with me every step of the way is great. I also have a dog named Macy, she’s a boxer.”

Now for the question of the hour: You definitely have your own sense of style: Party dresses & chucks, soccer socks and jean shorts. Where do you turn for fashion inspiration?

“I don’t really turn to anyone for fashion inspiration. I just kind of look for a bunch of little accessories and see how they would look in my head before I buy them.”

And now for a question for the girls on Sweety High: is a site for tween girls to express their creativity, and we have a lot of singer-songwriters on the site. What advice do you have for them?

“I would say the most important thing is to get yourself out there. If you have the talent to write music and sing, with enough patience and dedication, someone will find you!”

Source: A Sweet Beat