November 24
Avery Signed New Contract with Island Def Jam!

Today Avery announced that she signed a new record deal with Island Def Jam. We are totally excited & can’t wait to hear her new music!

So…AMAZING NEWS guys! I just signed a new record deal with@islandrecords !!!! Lots of new music & updates coming soon!!!!

Andd…I am now label mates with @justinbieber and @rihanna <3 None of this would be possible without you guys! #thankful

Also, Avery’s music video for “Go Screw Yourself” has been added to her VEVO youtube account. Click here to view it.

November 10
Avery Offers Advice For Online Artists to Become Popular

It’s not everyday a video that started out as a joke on YouTube catapults you to stardom, but for singer Avery that’s exactly what happened. The 16-year-old Arizona native sang Guns N’ Roses ‘Sweet Child O’ Mine’ to reenact a scene from ‘Step Brothers’ and suddenly found herself getting e-mails from a Florida studio executive who believed he had found the next teen pop sensation. (Video Below)

Online Stats
After 2 years, Avery now has 30 million views on YouTube, 84,000 likes on Facebook and 74,000 Twitter followers.

We caught up with Avery and her manager Aton Ben-Horn to find out just how the singer’s rise to fame began, and more importantly how other YouTube artists can make it big like her. Initially, Aton stumbled across her YouTube video and saw her raw vocal ability.

“You can always find people with big voices, but to find a pop artist is hard,” he said. “That was the one thing about her voice. It has this unique vibrato, and this very cool pop tone. It sounds very radio. When I watched her in the video, she had that ‘it’ factor,” says Aton.

But, Aton had to convince the then 14-year-old girl and her parents that a musical career and a record deal was indeed a real possibility. He e-mailed Avery’s family and stayed in contact with them for over a year. Her parents eventually gave in when Aton flew to Arizona to work with her. Soon, she was on a flight to Florida where the duo wrote “Love Me or Let Me Go” and shot the music video that now has over 5 million views on YouTube.

To get attention of major record labels, Aton connected Avery with artists and began to record YouTube videos with stars like Shontelle, Jordin Sparks, Iyaz and Cody Simpson. The plan worked. The same man who had signed Katy Perry offered Avery a record deal at Universal Records.

“I feel really lucky. It’s not everyday that someone gets signed,” Avery said. “To be signed to Universal is an honor, it’s definitely changed my life.”

Over the course of their blossoming careers, Avery & Aton believe that individuality, song selection, and a fan base are crucial to success.

1. Individuality is crucial to getting YouTube singers signed, explained Avery and Aton. “I think that what people should think about is making a cover original. Like a girl singing a guy song and making it completely original. That’s something that grabs my attention,” said Avery.

2. Song selection is significant in building a fan base. “The number one thing is to get a hit song. That, at the end of the day, is what everybody likes. That’s what builds and creates stars. It’s more important to have one hit song than to have 10 okay records,” said Aton. “The one thing that nobody can take away from you is your fans and that [a hit song] is the first step to doing that.”

3. Get support! Every star needs someone who believes in them. “Build a good team that is passionate about your project. It starts with one person that believes in you,” said Aton. Without his belief in Avery’s talent it’s hard to say where the talented singer would be today!

4. It’s all about the fans. “Build a fanbase! The fans are the most important aspect. They’re the ones spreading the word, attending shows, purchasing music, etc. Without them, nothing would be possible.”

5. Stay focused. “Make sure that while you’re pursuing your dreams, you stay in school and find other ways to survive. Like everything in life there are no guarantees,” said Aton. “The good news is we’re in a time where anyone can post their music online for the world to see, with no limits or boundaries! If you have a good product, people will react to it. And if you stay focused and persistent, you WILL succeed!”

Avery’s favorite YouTube artists include Christina Grimmie, Boyce Avenue,Tyler Ward, Karmin, Olivia Noelle, Alyssa Shouse, Kurt Schneider, Tayler Buono, Dave Days, Megan & Liz, Jonnie & Brookie, Skylar Dayne, Annie Kish, Jake Coko, Max Schneider, Emily Harder & Sam Tsui.

“I think it’d be cool to do a collab with someone like Nicki Minaj, she’s really talented,” said Avery.

Avery’s latest music video “Go Screw Yourself” sends a message to bullies. The song is “something everyone can relate to,” she says. ‘Go Screw Yourself GSY’ and ‘Love Me Or Let Me Go’ are available on iTunes. Visit her YouTube page to see the videos that have made this 16-year-old famous! Avery will release more new music before the end of the year, a full length album early next year and will be touring in the near future.

Source: Ryan Seacrest

October 1
Go Screw Yourself Review
Hurrah, for this is my 500th Post at Melismatic (only?), and I’m glad I can dedicate it to pop music with a message!
 These three words
I’ve been holding back
Tried to fight
I’ma let ’em out
These three words
Gotta let you know
Here I go
Go Screw Yourself
I’ve had enough, yeah
Now we’re done

Tongue-in-cheek pop music, especially when it’s helmed by a cute but relatable pop tart who doesn’t take herself too seriously AND can sing? I’m sold.

Introducing Avery, a 16 year old pop singer who, not totally unlike fellow teen pop dream Justin Bieber, got her start singing material on YouTube (of all things, a Guns N’ Roses song — go figure). You’d be quick to shrug her off, but I’m warning you now — Avery will not go quietly, and that is a very good thing.

I’m all for young female empowerment, especially when it’s coupled with a believable, positive image and vocal talent to back it up. Avery is all of this and then some. Imagine the spunk and sass early Avril Lavigne and the snark of Canadian songstress Skye Sweetnam, mixed with present day (brunette) Ashley Tisdale or the warblings of Demi Lovato, and you have a general idea of the aesthetic that Universal Music Group is attempting to parlay into their 16 year old prodigy.

Her latest release for her upcoming debut album is in-your-face cut “Go Screw Yourself (GSY)”, and is labeled as an anti-bullying anthem for high school students. Says Avery,

“To me, ‘Go Screw Yourself’ means being strong. It means standing up for yourself when the world is trying to bring you down. Whether it be a bully trying to mess up your life, someone that broke your heart into a million pieces, a “best friend” that went and stabbed you in the back; whatever the case… I think everyone has someone they want to dedicate this song to. GSY: the three words we all want to say, but are too afraid to say out loud. Well, I’m not afraid.”

The fact that I’m labeling a song by a 16 year old called “Go Screw Yourself” as gutsy is no misnomer. I’d much rather my younger sisters in arms (I’m talking to you, my little middle and high school chickies!) possibly reading this right now have this kind of mindset, than be too afraid to speak up when they are being wronged.

Add to her empowerment vibe the facts that Ms. Avery plays guitar, has serious vocal chops and writes her own material. It’s because of young women like Avery that I start to become less worried for the generation that follows mine. “Go Screw Yourself” is every bit radio-friendly, shiny-Disney-bounce pop (minus the whole “Go Screw Yourself” refrain, I suppose) that is believably age-appropriate without overkill, and at the same time, has just the right pinch of truthful eff you that will surely resonate with a lot of people, not just teenagers. Honey, how many times have you wanted to tell your boss those same three words? Huh? HUH?

I may have just inadvertently found myself a new personal anthem.

Source: Melismatic

September 25
Image Update

Cody Simpson’s Coast To Coast EP Release Party (September 19)

Teen Vogue Young Hollywood Party (September 23)

Backstage Brook Pifer 2010

Gallery Links:
Home > Appearances & Public Events > 2011 > Cody Simpson’s Coast To Coast EP Release Party (September 19)
Home > Appearances & Public Events > 2011 > Teen Vogue Young Hollywood Party (September 23)
Home > Photoshoots > Backstage > Brook Pifer 2010

September 17
“Go Screw Yourself” Official Music Video

Yesterday at 6pm EST, Avery’s official music video for “Go Screw Yourself” premiered! Check out the video & screen captures below.

Gallery Link:
Home > Music > Albums > Go Screw Yourself – Single (2011) > Music Video Screen Caps

September 2
Avery’s Official Website Is Up!

Avery’s website is officially up with a coming soon page. Click on the image to view it. Looks great! 🙂

August 28
GSY Video Shoot

For those of you that submitted a request to be in Avery’s “Go Screw Yourself” video, Aton has recently sent out an email containing all the information. Can’t wait to see how it turns out! 🙂

August 7
Artists Backstage Interviews Avery

Artists Backstage recently interviewed Avery backstage in Costa Mesa, CA Check it out below!